Sales

Simplified Sales. Transparent Returns

We remove the stress and uncertainty from fruit sales through aligned market access, transparent returns, and integrated supply chain coordination.

Stable Returns Via Pooling

Simplified Grower Payments

Trusted & Established Sales Channels

Export Sales

 

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Pure Otago Direct 

 

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Domestic Wholesale

 

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Pure Pac works closely with export partners FreshMax and RD8 to provide growers with diversified market access across multiple programmes and regions. This approach reduces reliance on any single sales channel while helping ensure fruit is aligned to the highest-value market opportunities available. Through strong communication, transparency, and close engagement throughout the season, growers benefit from greater market visibility and a more connected supply chain.

 Pure Otago Direct is our direct-to-consumer online sales channel, providing growers with access to premium returns, particularly on early-season fruit. Operating on a pre-sales model, the platform helps secure demand ahead of harvest while giving greater confidence around pricing and market demand. Strong repeat customer loyalty and continued growth in online demand have established the channel as an increasingly valuable part of our sales strategy, within a market space that remains relatively limited in industry competition. Pure Pac partners with T&G Fresh to provide a strong domestic wholesale pathway for fruit not meeting export grade requirements. Supported by flexible onsite punnet packing capability, this channel allows us to respond quickly to changing retail and wholesale demand while helping maximise overall packout value and reduce waste across the wider sales programme.

 

 

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A New Zealand Fernmark Licensed Brand

Pure Pac is a New Zealand FernMark Licensee. The FernMark Licence Programme is the Government’s official ‘country of origin’ accreditation programme, designed to protect and promote New Zealand products to the world. Pure Pac has met all the New Zealand Government’s eligibility criteria, which should give our customers huge amounts of confidence in what they are buying.

The programme employs a global monitoring service, Yellow Brand Protection, that trawls the web for illegitimate use of the FernMark. This means that when you see the FernMark on a product, you know it’s an authentic New Zealand product.

Selling FernMark licensed products positions Pure Pac as a business that values authentic and premium products.

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