Clarity. Efficiency. Better Value

Orchard & Harvest Management

We work alongside growers to plan and coordinate harvest so everything runs smoothly during the busiest part of the season. From labour and timing through to fruit flow into the packhouse, the focus is on keeping things organised, efficient, and well managed so you can get your crop off the tree at the right time and in the right condition.

Efficient packing and AI-powered grading to maximise fruit value.

Our packhouse is set up to handle fruit expertly and efficiently through the use of world-class AI technology, ensuring consistent grading standards. The goal is to maximise pack-out and ensure your cherries are presented to market in the best possible condition, protecting their value and supporting strong returns across all channels.

Strong relationships across export and domestic markets.

We work with a network of established export and domestic partners to ensure your fruit is placed into the right markets at the right time. We aim to deliver stable demand and strong returns rather than chasing short-term opportunities.

Our direct-to-consumer online channel, Pure Otago Direct, provides an additional pathway to market, which consistently delivers higher returns and gives us greater control over how fruit is marketed and sold.

Managing the moving parts from orchard to market.

We manage the coordination between orchard, packhouse, and market to reduce the complexity growers typically deal with. From transport and timing through to communication and updates, the focus is on keeping everything connected and running smoothly so there are no surprises.