Clarity. Efficiency. Better Value

Cherry Packing Services

Grower Owned. Grower Trusted.

At Pure Pac, our focus is simple — to deliver strong returns for our growers through a straightforward, well-managed cherry packing & sales system. From our Central Otago base, we work closely with Cherry growers to take care of the packing, sales and coordination, so you get to enjoy more from your fruit without the labour.

What We Do For You

cherry

Harvest Management

Harvest Management

Orchard & Harvest Management

We work alongside growers to plan and coordinate harvest so everything runs smoothly during the busiest part of the season. From labour and timing through to fruit flow into the packhouse, the focus is on keeping things organised, efficient, and well managed so you can get your crop off the tree at the right time and in the right condition.

cherry

Cherry Packing

Cherry Packing

Efficient packing and AI-powered grading to maximise fruit value.

Our packhouse is set up to handle fruit expertly and efficiently through the use of world-class AI technology, ensuring consistent grading standards. The goal is to maximise pack-out and ensure your cherries are presented to market in the best possible condition, protecting their value and supporting strong returns across all channels.

cherry

Sales & Market Access

Sales & Market Access

Strong relationships across export and domestic markets.

We work with a network of established export and domestic partners to ensure your fruit is placed into the right markets at the right time. We aim to deliver stable demand and strong returns rather than chasing short-term opportunities.

Our direct-to-consumer online channel, Pure Otago Direct, provides an additional pathway to market, which consistently delivers higher returns and gives us greater control over how fruit is marketed and sold.

cherry

Logistics & Coordination

Logistics & Coordination

Managing the moving parts from orchard to market.

We manage the coordination between orchard, packhouse, and market to reduce the complexity growers typically deal with. From transport and timing through to communication and updates, the focus is on keeping everything connected and running smoothly so there are no surprises.

Why Us?

 

Strong Returns6  Strong returns for premium cherry sizes
High Value Ecommerce Channel3  Online sales deliver higher value than traditional channels
Consistent Market Demand4  Consistent demand from export and domestic markets
Trusted By The Industry3  Proven quality with trusted market relationships

Buy Pure Otago Cherries Online

Our Pure Otago Direct online store is open between October and January every year. You can pre-order our cherries online for free delivery within New Zealand. 
Visit the Pure Otago Direct website for more. 

Pure Otago Direct

Seasonal Packhouse Staff

Thank You for your overwhelming interest to work with us.

We’re currently closed for hiring for the 2025–26 season. Applications will reopen in September 2026 - stay tuned!

Packhouse Jobs

Seasonal Orchard Staff

Thank You for your overwhelming interest to work with us.

We’re currently closed for hiring for the 2025–26 season. Applications will reopen in September 2026 - stay tuned!

Orchard Jobs

Central Otago cherries

From the mineral rich soils of Cromwell, Central Otago-grown cherries are Pure Gold. 

The exclusive cherry experience.

The local cherry for local cherry lovers.

Want more cherries in your life?