Our Companies

The Pure Pac Group operates in partnership with Parkburn Management to provide growers with a connected and streamlined service model across every stage of the cherry production cycle. From orchard planning and crop management through to harvest, packing, and market access, our focus is on delivering practical support, operational alignment, and long-term value for growers and their fruit.

We work closely with growers to deliver efficient operations and better overall outcomes throughout the supply chain. Our approach is practical and collaborative, with a focus on building long-term relationships, simplifying complex processes.

The Pure Pac Group is built around one simple idea - helping growers enjoy the benefits of orchard ownership without the stress of managing every stage themselves.

Today, we work with 9 growers across 16 properties and approximately 80 hectares of cherries throughout Central Otago, supported by a harvest workforce of more than 150 pickers, established market access channels, and one of the region’s most technically advanced cherry packhouses.

Operating from Bannockburn, the Pure Pac facility combines TOMRA LUCAi grading technology, high-capacity packing infrastructure, same-day packing capability, and flexible packing formats to deliver efficient operations and premium fruit presentation throughout the season.